By Basics

By Basics is a Danish label known for natural fabrics, pared-back shapes and clothes that elevate everyday wardrobes.  Their mulesing-free merino wool is hard to better: exquisitely soft, naturally breathable and warm without weight.

Each piece is designed and knitted in Denmark, then made to order in the brand’s own European workshop, where garments are cut by hand and finished with distinctive raw edges. A zero-waste philosophy runs through the process, with leftover materials reused or returned to the fibre cycle rather than discarded.