Shop this week's new arrivals online and in store now.
To sit alongside our own range, we stock a selection of highly renowned designer ranges such as Barbara Speer, Blank, Join Clothes, McVerdi, Moyuru, Pranella, Weston, YaccoMaricard and many more. Suitable for any occasion and selected to complement your outfits, we strive to find something you'll love to own in your wardrobe that will last years to come.
Discover what we've been getting up to you this month.
August 5, 2016
When people think of new beginnings, they usually think of spring. Daffodils, snowdrops, world slowly blooming into bright colours and fresh scents. However, there is something about autumn - the intensity of the light in September, the crisp,...
Read MoreAugust 4, 2016
Shibori - a technique that involves tying, gathering or twisting a piece of cloth in a certain way before it is dyed, thus creating a unique pattern that results from only allowing the colour to penetrate certain portions of the fabric. It’s an...
Read MoreRead our story
Sahara is renowned for a unique, bohemian chic aesthetic that has evolved out of endless travels around the world in search of new experiences and ideas.
The story begins over thirty years ago, when founder Suzy Coppersmith-Heaven graduated from the Royal College of Art and decided to travel around the world in the hope of finding inspiration. Sahara was founded as both a result and a part of the varied cultural influences and artisanal collaborations that she discovered and developed along the way.
Combined with a contemporary vision and the desire to provide an individual shopping experience for individual women. Sahara tapped into an unexplored area of a high street shopping experience that was becoming increasingly homogenised.
Twenty years later, the spirit of adventure and creativity with which Suzy set off around the world are still interwoven within each Sahara design.
Sahara makes clothes for the individual, not the crowd. Our collections remain an antidote to the 'fast fashion' culture of the high street, with each piece carefully hand-created using the most luxurious natural fabrics and traditional textiles.
We aim to infuse the British high street with a wider choice of unique, contemporary clothes to suit a variety of shapes, skin tones, ages and personal styles. The focus is, and always has been, the woman who wears Sahara. Our pieces are designed to feel luxurious and flatter the figure as part a timeless wardrobe that can be expanded and adapted each season.
We maintain our relationships with peoples and cultures from around the world, but we also believe in the importance of forging new connections and supporting young and upcoming designers. Sahara continues to grow and evolve with the times, and the journey that began with Suzy over thirty years ago is far from over.
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