At Sahara

Spring Awakening | Discover the Catalogue

Article By Sahara .

Feb 3, 2022

The story of this season begins on an optimistic note. Featuring fluid silhouettes designed to be layered and relaxed, our fresh spring collections offer elevated comfort dressing for the soul. In anticipation of warmer sun rays, expect fine yet warm handle fabrics that breathe and flow.

Serene shades typify the slow awakening of the natural world after winter’s slumber, allowing you to transition between seasons with style. The palette captures a renewed focus on tactile clothing with laid-back sophistication. Natural simplicity and inviting tones are punctuated with saturated prints that inject individual identity.

Discover reinvented denim. Contemporary designs mean soft and fluid silhouettes that flatter and perform. Gone are the days of no stretch, tight-fitting jeans. Our styles are meant to be lived in and become a second skin no matter the occasion. Enjoy modern washes across touchable but durable cotton. Find elegant options that fit to perfection – top-to-toe denim is back.

Shot across two locations in North and East London, the minimalist backdrops complement our contemporary designs for the new season...

Expect vivid transitional dresses, bright knitwear, bold accessories and playful prints. We aim to make getting dressed a fun and cherished activity with perfect day wear. From new denim styles to our luxe take on leisurewear, there’s nothing a day can throw at you that you won’t feel great doing.

Each new season allows for the continuous evolution of our approach to sustainable design. Incorporating ever more planet-friendly materials in our garments remains central to our vision of Sahara’s future and, as always, we are passionate about hand craftsmanship and working with small scale, owner run businesses.

Our longstanding commitment to supporting UK manufacturing continues with these collections, keep an eye out for Made in England pieces throughout.

Loungewear just got upgraded. Deceptively comfortable pieces mean ease of wear without sacrificing impact. Shop jersey styles that make you look put together in an instant.




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