At Sahara
Print Paradise
Article By Sahara .
Jun 9, 2026
High Summer arrives with colour turned all the way up. This is Sahara in its element, where pigment, pattern, movement and texture are unapologetically bold. Watermelon pink, coral, turquoise, mint, lilac, saturated blue, and deep navy move through the collection, expressed across airy linens, silky viscose, textured cotton kapok, and pieces made for the loose rhythm of warm days.
Prints with presence
Print sits at the heart of the story. Some designs are artful and expressive, others graphic and precise. Across the collection, colour and pattern evoke a sense of wanderlust - a drifting between places, moods, and moments. Certain prints carry a pop-art energy, while others echo the rhythm of hand-painted pattern: softened florals, layered foliage, and intricate motifs alive with movement and colour. Together, they shape the spirit of High Summer - bright, warm, expressive, and made for days that resist any fixed plan.

Fabrics that feel as good as they look
Beyond print, the collection is built around the fabrics that make summer dressing feel effortless. Pure linen brings texture and soft structure, spanning relaxed shirts and wide trousers through to everyday dresses and shorts. Dip-dyed linen softens into ombré colour, while bolder printed pieces retain their practical hot-weather credentials, delivering some of the collection’s strongest visual moments.
Viscose offers a cooler, silkier drape, bringing a fluid, vibrant palette to summer weddings, garden parties, and more dressed-up days in the sun. In contrast, cotton kapok and waffle textures add depth and dimension to summer styling - a touch of tactility for warm-weather days.
These are clothes made for movement and ease: for heat, travel, long afternoons outside, wandering slowly, and plans that shift without needing an outfit change.

Building a World in Print
For the High Summer campaign shoot, we wanted the prints to shape the narrative.
We took three of the collection’s prints and enlarged them into striking backdrops, turning each set into its own printed world. Playing with scale made the prints feel even more impactful on camera, allowing the detail, colour, and artistry of each design to fill the frame.
Palm Mirage takes the palm tree, that classic symbol of tropical paradise, and pushes it somewhere more graphic. Painted Geo gets its infectious energy from geometry, culture, and playful colour experimentation. Tropical Fantasy is lush, imaginative, and full of movement. Enlarged behind the models, each print creates an immersive, theatrical presence.
High Summer is brighter, lighter, and full of warmth. Add raffia, sandals, and jewellery with personality, and suddenly anything is possible. These are pieces for lazy lunches, sudden detours, half planned trips, sea air, and city heat. Make your summer memorable.




