At Sahara

Introducing AW/16

Article By Sahara .

Jun 3, 2016

In a world of internet shopping and increasingly unpredictable seasons, two annual collections – one in spring, one in autumn – are no longer enough. More and more designers are supplementing their main releases with smaller, inter-seasonal pre-collections – and now Sahara are throwing their hat into the ring.
We want to offer you more of what you want, on a more frequent basis, without compromising on the high quality craftsmanship that goes into each and every one of our designs.
Our new transitional ranges will allow us to better meet the changing demands of the Sahara woman throughout the year, giving you access to a wider choice of fabrics, colours and styles.
For this particular collection, Sahara Pre-AW16, contemporary shapes and innovative prints introduce a fresh aesthetic without ever straying from the brand’s established style and values.
Playing on the strong contrasts between opposing shades of cobalt and coral, black and white, this collection’s vibrant palette transcends seasonal limitations to fit seamlessly within the context of a warm or cold weather wardrobe. Soft shapes and fluid silhouettes are counterbalanced by geometric patterns and structured prints; the new Geometric Print in bright turquoise, blue and white is a particular highlight, standing out against a coral base for a statement finish. In the form of three classic Sahara shapes – a shirt, an oversized box top and a bubble dress – we love this new print for its jubilant, contemporary creativity.
A little more muted but no less distinctive, our pre-AW16 collection also introduces a new etched design in a sharply contrasting palette of black and white. Arranged in patches of graphic stripes that move in alternate directions, this contemporary aesthetic marks a slightly new direction for Sahara. As a flatteringly loose-fitting, mid-length shirt dress, the look is one of casual, modern elegance.
Playing to the current trend for clean, multi-wear fashion, a series of minimalist black and white separates provide the perfect base for any capsule wardrobe. With our characteristic focus on oversized shapes and dropped hems, we love these cool and comfortable designs for their refinement and versatility.
Shirt dresses also play a large role in this collection, appearing in shades of black, coral and cobalt. Perfect as a beach cover-up, worn alone on a hot day, or as a layering piece over trousers, these flattering button-up designs epitomise the idea of the modern  wardrobe classic.
This is Sahara Pre-AW16 – we hope you love it.
Shop the collection here.


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