Style & Life

Behind the Brand | Luukaa

Article By Sahara .

Feb 9, 2024

Embark on an enlightening journey as we delve into the heart of Luukaa, one of our popular new brands. Beyond the vibrant aesthetics and empowering designs lies a rich tapestry of inspiration, innovation, and commitment to empowering women worldwide. In this behind-the-scenes interview, we had the privilege of asking Luukaa some thought-provoking questions, unravelling the stories and philosophies that shape their distinctive identity. Get ready to discover the thoughtful answers that reveal there is always more than meets the eye, offering a deeper understanding of the brand's inception, design ethos, commitment to sustainability, and vision for the future. Join us in this exploration, gaining unprecedented insights into the world of Luukaa, where style and substance seamlessly converge.


Luukaa has a distinctive style. Can you share the story behind the brand's inception and the inspiration that led to its unique aesthetic? 
Luukaa is a slow fashion brand that designs and produces its entire ready-to-wear collection in-house, responsibly, and locally. 
Our creative team does all the brainstorming, pattern creation, cutting, sample making and production in our own studios in both Istanbul and Izmir. This gives us the inspiration we need, and the skill set and tools to do the job with high quality and timeliness.
How does the brand strike a balance between comfort and style, and why is this balance essential for your designs? 
Balancing comfort and style is crucial for our brand because we understand that today's woman values both looking good and feeling good. Our designs prioritize this because we recognize the significance of time spent changing clothes in a woman's busy day. By seamlessly blending comfort and style, we aim to empower women of all shapes and sizes to effortlessly transition from one activity to another without sacrificing their sense of fashion or comfort, day or night.
Our designs offer versatility, allowing them to be paired with everyday staples like jeans or a simple t-shirt. This versatility adds a touch of uniqueness to each outfit, enabling women to feel exclusive and stand out, while still feeling comfortable. Whether it's a busy day at work, a casual outing with friends, or a special event, our carefully crafted pieces ensure that women can maintain their personal style without compromising on comfort.
Luukaa's designs often feature innovative cuts and silhouettes. Can you walk us through how you approach creating pieces that stand out in terms of both style and functionality?
At Luukaa, we prioritize innovation, blending unique cuts and unexpected elements to create garments that stand out. Our designs are fed by deep market analysis data as well as live customer feedback, ensuring they meet the needs and expectations of our clientele. We don't just innovate for the sake of it; functionality is equally important. We carefully select materials for comfort and durability and incorporate features like adjustable waistbands and hidden pockets. Through constant iteration and collaboration, we refine our designs to offer both style and practicality, enhancing our customers' everyday experience.
The choice of materials seems crucial to Luukaa's identity. Could you share insights into the selection of fabrics, and how they contribute to the overall quality of the brand?
At Luukaa, fabric and material selection are paramount to our identity. We choose natural materials like cotton and linen, particularly in our summer collections, as they offer comfort in hot weather. Our meticulous approach ensures that every fabric that goes in our products guarantees comfort, durability, and style. We aim for fabrics that not only feel good but also stand the test of time, ensuring satisfaction for our customers. Each raw material is selected with utmost care, bolstering the overall quality and reputation of our brand.
Sustainability is becoming increasingly important in the fashion industry. How does Luukaa incorporate sustainable practices into its manufacturing processes, and what initiatives does the brand take to minimize its environmental impact?
At Luukaa, we care about our environment, and we’re driven by a commitment to preserving the planet for future generations. We implement several practices to minimize our environmental impact:
Eco-friendly Printing:
We utilize water-free digital printing techniques, which significantly reduce water usage and eliminate harmful chemicals typically associated with traditional printing methods. 
Pattern Simulations:
We employ advanced pattern simulations to visualize how designs will fit on the figure and to check print placement. This minimizes the need for physical samples, reducing fabric waste and the environmental impact of production. Ultimately, our goal is to transition towards a model where customers can place orders directly without the need for physical samples. We’re constantly investing in technology and cutting-edge systems to improve our capabilities in this area.
By incorporating these practices into our design and production processes, we strive to lead the way in sustainable fashion and inspire positive change within the industry. We remain dedicated to finding innovative solutions that prioritize both environmental responsibility and customer satisfaction.
We love Luukaa's pieces for their versatility. How does the brand envision its role in creating a versatile wardrobe for its customers, and are there specific styling tips you recommend?
Luukaa aims to offer versatile pieces that fit perfectly in customers' wardrobes, catering to various occasions and diverse personal styles. Here are our styling tips to optimize LUUKAA pieces:
Mix and Match: Blend statement pieces with basics for balanced ensembles, like pairing a bold top with neutral bottoms.
Play with Proportions: Experiment with different silhouettes, like combining oversized tops with slim-fit bottoms for a modern look.
Accessorize: Add personality with scarves, belts, or statement jewellery to elevate any outfit.
Layering: Create depth and versatility by layering pieces, transitioning effortlessly between day and night or seasons.
Experiment: Try styling techniques such as tucking, knotting, or belting to create unique looks with various Luukaa pieces.
How does the brand promote body positivity and inclusivity in its designs, and why is this a significant aspect of Luukaa's philosophy?
Luukaa promotes body positivity and inclusivity in its designs by offering an unusually greater than regularly available and diverse range of sizes, catering to various body shapes, and incorporating inclusive design elements such as adjustable waistbands or versatile silhouettes that flatter different body types. This philosophy is significant because it aligns with the brand's commitment to empowering women of all shapes and sizes, fostering confidence and self-expression, and challenging traditional beauty standards within the fashion industry. By embracing diversity and inclusivity, Luukaa not only creates clothing that fits and flatters a wide range of women, but also sends a powerful message of acceptance and celebration of individuality.
Every brand often has signature pieces that define its identity. Could you highlight some of Luukaa's signature pieces and the stories behind them?
Luukaa's latest summer collection is inspired by vibrant city nights. Our delicately printed dresses are made from lightweight fabrics, capturing the allure of urban lights dancing through the window. For those who seek comfort without compromising style, our cotton knitted products offer versatility for everyday wear or leisurely outings with friends. Our bold brushstroke prints and elegant tulle inserts add a touch of sophistication to your summer wardrobe. Embrace the city's energy in Luukaa's effortlessly chic designs.
As Luukaa becomes part of the Sahara community, what are the brand's aspirations for the future?
Luukaa aspires to expand its reach while staying true to core values of inclusivity, sustainability, and empowerment. We aim to collaborate with like-minded brands within the Sahara community to further promote ethical practices and environmental stewardship in the fashion industry. We know that a big impact can be made, even with a small footprint. Additionally, we aspire to continue innovating and improving our designs, offering even more diverse and inclusive collections that celebrate the beauty and individuality of all women. Together with Sahara, we hope to play a part in shaping a more inclusive and sustainable future for fashion, empowering women worldwide through our clothing.
We celebrate Luukaa's aim to promote ethical practices and environmental stewardship. The brand envisions continued innovation and improvement, offering diverse and inclusive collections that honour the beauty and individuality of all women, contributing to a more inclusive and sustainable future for fashion. We invite you to be inspired by Luukaa's story as we foster a shared community that embraces these values.


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