Sunshine Staples

Holiday Heroes

Cool styles for hot days

Holiday Shop

Subscribe to our newsletter to be the first to hear about new launches and special offers.

we are the women of sahara gif we are the women of sahara gif
woman in colourful shirt in front of a house
woman in blue skirt sat on a rock
woman in green jumper and hat stood next to the sea
woman in colourful trousers leaning against a wall

We believe in clothes that mean more and add to the story of our lives

At Sahara we strive to leave each place better than we found it - this is true for the communities we work with, the small businesses we partner with and the planet we all call home. We foster meaningful relationships with cultures and communities around the world, connecting talented artisans to the inspiring women who wear our clothes everyday.

Fair Fashion
Act Local
Think Global
Family business


  • “I love it. Stylish, cool and comfortable. I like the fabric. Great for hot days. Just wish it also came in other colours.”

    Lesley F. - Strappy Dress
  • “Love green and the cross dye of this fabric adds another dimension to the bubble dress. Lovely light linen. A great summer staple.”

    Loretta H. - Cross Dye Linen Bubble Dress
  • “Super Shirt. I bought this for a special event and got lots of compliments. The material and the bright pattern were just what I wanted to go with my palazzo pants. It can also be worn more informally with casual trousers or white jeans or, in the summer, open with a T-shirt or vest underneath.”

    Janet M. - Flying Crane Print Shirt

Sahara’s Stories

outside a sahara shop
inside a sahara shop

Store Locator

Find Your Nearest Boutique

There are 15 Sahara boutiques across the UK. Each store is inspired by its local community and has its own individual personality. We pride ourselves on creating a warm and friendly atmosphere thanks to our experienced, approachable stylists. Come by for a visit and rediscover the joy of getting dressed.

Be Social

Follow Our Stories