Winter '25

Winter invites us to embrace contrast. As days shorten and light softens, we turn to clothing that combines comfort with expression. The Winter 2025 collection captures this subtle drama through a study of texture, colour, and craftsmanship, bringing together a rich mix of tactile fabrics and art-inspired design.

The collection explores how depth and luminosity can coexist. Silks, velvets, and flowing viscose reflect light with subtle movement, while soft wool blends and textured jerseys provide gentle structure. Jewel-like shades of emerald, sapphire, ruby, and amethyst lend warmth to cooler days, offset by the calm of neutral tones and dusky winter hues. Each piece is designed to layer effortlessly, evolving with the rhythm of the season.

Across the collection, artistic influences take form through pattern and process. Graphic geometry nods to mid-century design, while abstract florals and ornate Baroque motifs evoke painterly richness. Techniques such as shibori, devoré, and embroidery celebrate the hand of the maker and the individuality of every garment.

Sahara’s long-standing commitment to natural fibres and responsible production remains at the heart of each piece. Many designs are crafted in England, with others made in collaboration with small-scale ateliers in Europe and India that share the brand’s values of quality and care. The result is a collection that honours heritage while remaining unmistakably modern.

Winter ‘25 invites dressing as an art form, combining beauty with purpose. Whether through the lustre of silk, the softness of merino or the sculptural quality of boiled wool, every texture tells a story. These are clothes made to be lived in, to bring light to the darker months, and to celebrate the season in all its richness.