Designer Hagar Alembika is inspired by women who are not afraid to make a style statement. "At Alembika, we would like you to feel comfortable with your body," says Hagar. "Not the body you're working on, fantasising about, or wish to have. The one you have right now."
In 2005, she reconnected with old old friend, Judith Fanlon, and they started Alembika. The brand has since become a global success, popular on both sides of the Atlantic. Alembika's flattering and comfortable designs aim for women to be at once relaxed and striking. Inspired by urban colours and shapes, city structures, dramatic compositions and nature, Alembika's designs aim to embody what she calls the "new urban spirit."