Israeli designer Hagar Alembika is inspired by women who are not afraid to make a style statement – or follow her dreams. Her journey as a fashion designer started in the Israeli army, where she met fellow soldier Judith Fanlon, who would later become her business partner.
After finishing her mandatory military service, Hagar decided to pursue her passion for fashion and design. In 2005, she reconnected with Fanlon, who she joined forces with to start Alembika. The brand has since become a global success, popular on both sides of the Atlantic. Alembika's flattering and comfortable designs aim for women to be at once relaxed and striking. Modern, yet timeless, the new collection offers eye-catching pieces that play with juxtaposing contrasting patterns and textures. Show-stoppers include pieces boasting a dreamy tie-dyed pattern that evokes a stormy, springtime sky. Inspired by urban colours and shapes, city structures, dramatic compositions and nature, Alembika's designs aim to embody what she calls the new urban spirit.