{"title":"By Basics","description":"\u003cp\u003eBy Basics is a Danish label known for natural fabrics, pared-back shapes and clothes that elevate everyday wardrobes. \u003cmeta charset=\"utf-8\"\u003e Their mulesing-free merino wool is hard to better: exquisitely soft, naturally breathable and warm without weight.\u003c\/p\u003e\n\u003cp\u003eEach piece is designed and knitted in Denmark, then made to order in the brand’s own European workshop, where garments are cut by hand and finished with distinctive raw edges. A zero-waste philosophy runs through the process, with leftover materials reused or returned to the fibre cycle rather than discarded.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"ivory-textured-merino-scoop-neck-top-by-basics-aw26","title":"Ivory Textured Merino Scoop Neck Top","description":"\u003cp\u003eThe Ivory Textured Merino Scoop Neck Top from By Basics is designed and knitted in Denmark from beautifully soft merino wool. The lightweight top pairs a naturally textured finish with an easy, relaxed silhouette. The softly rippled knit and rolled edges create a sense of ease, while the breathable wool feels comfortable across the seasons. Made to order in Europe using natural fibres, it reflects By Basics' thoughtful approach to craftsmanship and responsible production.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePure merino wool\u003c\/li\u003e\n\u003cli\u003eTextured knit\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eScoop neckline\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eDropped shoulders\u003c\/li\u003e\n\u003cli\u003eRaw rolled edges\u003c\/li\u003e\n\u003cli\u003eDesigned and knitted in Denmark\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBB4504\u003c\/p\u003e","brand":"By Basics","offers":[{"title":"Ivory \/ XS\/S","offer_id":58334146232701,"sku":"BB4504-AW26-IVO-XS\/S","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ M\/L","offer_id":58334146265469,"sku":"BB4504-AW26-IVO-M\/L","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ XL\/XXL","offer_id":58334146298237,"sku":"BB4504-AW26-IVO-XL\/XXL","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4963\/7865\/files\/BB4504-AW26-IVO_77.jpg?v=1785857822"},{"product_id":"silver-textured-merino-scoop-neck-top-by-basics-aw26","title":"Silver Textured Merino Scoop Neck Top","description":"\u003cp\u003eThere's an undone confidence to By Basics' Silver Textured Merino Scoop Neck Top. Designed and knitted in Denmark, its softly textured surface adds depth to the lightweight knit, while the relaxed shape makes layering effortless. Produced only when needed rather than in excess, it's a piece that embodies By Basics' commitment to slow fashion and clothing made to be worn for years.\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003ePure merino wool\u003c\/li\u003e\n\u003cli\u003eTextured knit\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eScoop neckline\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eDropped shoulders\u003c\/li\u003e\n\u003cli\u003eRaw rolled edges\u003c\/li\u003e\n\u003cli\u003eDesigned and knitted in Denmark\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBB4504\u003c\/p\u003e","brand":"By Basics","offers":[{"title":"Silver \/ XS\/S","offer_id":58334149411197,"sku":"BB4504-AW26-SIL-XS\/S","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ M\/L","offer_id":58334149443965,"sku":"BB4504-AW26-SIL-M\/L","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ XL\/XXL","offer_id":58334149476733,"sku":"BB4504-AW26-SIL-XL\/XXL","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4963\/7865\/files\/BB4504-AW26-SIL_77.jpg?v=1785857822"},{"product_id":"taupe-textured-merino-roll-neck-top-by-basics-aw26","title":"Taupe Textured Merino Roll Neck Top","description":"\u003cp\u003eBy Basics' Textured Merino Roll Neck Top is knitted from naturally breathable merino wool, making it remarkably light despite its cosy warmth. Designed and knitted in Denmark, the softly textured knit, relaxed collar and elongated sleeves with thumb holes give it an effortless character that's easy to layer throughout the colder months. By Basics' made-to-order approach helps minimise waste, creating clothing with longevity rather than seasonality in mind.\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003ePure merino wool\u003c\/li\u003e\n\u003cli\u003eWarm taupe hue\u003c\/li\u003e\n\u003cli\u003eTextured knit\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eSoft roll neck\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eExtended cuffs\u003c\/li\u003e\n\u003cli\u003eRaw rolled edges\u003c\/li\u003e\n\u003cli\u003eDesigned and knitted in Denmark\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBB4501\u003c\/p\u003e","brand":"By Basics","offers":[{"title":"Taupe \/ XS\/S","offer_id":58334179033469,"sku":"BB4501-AW26-TAU-XS\/S","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Taupe \/ M\/L","offer_id":58334179066237,"sku":"BB4501-AW26-TAU-M\/L","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Taupe \/ XL\/XXL","offer_id":58334179099005,"sku":"BB4501-AW26-TAU-XL\/XXL","price":129.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4963\/7865\/files\/BB4501-AW26-TAU_77.jpg?v=1785857823"},{"product_id":"anthracite-textured-merino-roll-neck-top-by-basics-aw26","title":"Anthracite Textured Merino Roll Neck Top","description":"\u003cp class=\"p1\"\u003eBy Basics' Textured Merino Roll Neck Top is knitted from naturally breathable merino wool, making it remarkably light despite its cosy warmth. Designed and knitted in Denmark, the softly textured knit, relaxed collar and elongated sleeves with thumb holes give it an effortless character that's easy to layer throughout the colder months. By Basics' made-to-order approach helps minimise waste, creating clothing with longevity rather than seasonality in mind.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003ePure merino wool\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eDeep charcoal grey\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eTextured knit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eSoft roll neck\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eLong sleeves\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eExtended cuffs\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eRaw rolled edges\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eDesigned and knitted in Denmark\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBB4501\u003c\/p\u003e","brand":"By Basics","offers":[{"title":"Anthracite \/ XS\/S","offer_id":58334187225469,"sku":"BB4501-AW26-ATH-XS\/S","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ M\/L","offer_id":58334187258237,"sku":"BB4501-AW26-ATH-M\/L","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ XL\/XXL","offer_id":58334187291005,"sku":"BB4501-AW26-ATH-XL\/XXL","price":129.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4963\/7865\/files\/BB4501-AW26-ATH_77.jpg?v=1785857822"},{"product_id":"navy-textured-merino-roll-neck-top-by-basics-aw26","title":"Navy Textured Merino Roll Neck Top","description":"\u003cp class=\"p1\"\u003eBy Basics' Textured Merino Roll Neck Top is knitted from naturally breathable merino wool, making it remarkably light despite its cosy warmth. Designed and knitted in Denmark, the softly textured knit, relaxed collar and elongated sleeves with thumb holes give it an effortless character that's easy to layer throughout the colder months. By Basics' made-to-order approach helps minimise waste, creating clothing with longevity rather than seasonality in mind.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003ePure merino wool\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eClassic navy\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eTextured knit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eSoft roll neck\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eLong sleeves\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eExtended cuffs\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eRaw rolled edges\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eDesigned and knitted in Denmark\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eOnline exclusive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBB4501\u003c\/p\u003e","brand":"By Basics","offers":[{"title":"Navy \/ XS\/S","offer_id":58334187913597,"sku":"BB4501-AW26-NAV-XS\/S","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ M\/L","offer_id":58334187946365,"sku":"BB4501-AW26-NAV-M\/L","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XL\/XXL","offer_id":58334187979133,"sku":"BB4501-AW26-NAV-XL\/XXL","price":129.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/4963\/7865\/files\/BB4501-AW26-NAV_77.jpg?v=1785857822"}],"url":"https:\/\/saharalondon.com\/collections\/by-basics.oembed","provider":"Sahara","version":"1.0","type":"link"}