Sahara is renowned for creating contemporary clothing with a unique, bohemian-chic aesthetic inspired by the spirit of adventure, global design discoveries and unbounded creativity.
The Sahara story begins with Founder Suzy Coppersmith-Heaven, a graduate from the Royal College of Art. More than thirty years ago, Suzy set out to travel around the world in search of inspiration.
After immersing herself in new cultures, witnessing unique artisanal collaborations and returning home to find a high street that was fast becoming homogenised, Suzy founded Sahara London.
Sahara creates clothes for the individual, not the crowd. With each piece handcrafted using luxurious natural fabrics and traditional techniques, our collections provide an antidote to the culture of fast fashion.
Sahara infuses British fashion with considered collections to suit a variety of shapes, skin tones, ages and personal styles. Our pieces are designed to feel luxurious, flattering and timeless.
We foster meaningful relationships with cultures and communities around the world, hold our business to the highest standards and take our ethical responsibility seriously. Read more about our partner charities, projects and policies.
Sahara continues to grow, influencing people everywhere; from the women who inspire, design and sell our garments to the women who love and wear them. The journey that began with Suzy is far from over. Read a Q&A with Suzy.
If you would like further information, or would like to have a chat to one of our style advisors, please do not hesitate to call us on +44 (0)20 7483 8435 or email us at [email protected].
Our customer care hours are 10am – 6pm Monday – Friday.